Quite the month for the vaping industry as a whole, if I say so myself.
On July 18th, Public Health England, an executive agency of the Department of Health in the United Kingdom, sided with vaping as an alternative to cigarettes with a 32-page document; today, the FDA announced a new comprehensive plan for tobacco and nicotine regulation that will serve as a roadmap to better protect children and significantly decrease tobacco-related disease and death.
The overwhelming amount of death and disease attributable to tobacco is caused by addiction to cigarettes – the only legal consumer product that, when used as intended, will kill half of all long-term users. Unless we change course, 5.6 million young people alive today will die prematurely later in life from tobacco use. Envisioning a world where cigarettes would no longer create or sustain addiction, and where adults who still need or want nicotine could get it from alternative and less harmful sources, needs to be the cornerstone of our efforts – and we believe it’s vital that we pursue this common ground,” said FDA Commissioner Scott Gottlieb, M.D.
The plan announced by the FDA would begin by opening public dialogue about lowering nicotine levels in combustible cigarettes to non-addictive levels. Further, the plan would seek to explore how best to safeguard public health in the tobacco marketplace. The agency plans to seek public input regarding approaches to regulating kid-appealing flavors in e-cigarettes and cigars.
Because nicotine lives at the core of both the problem and the solution to the question of addiction, addressing the addictive levels of nicotine in combustible cigarettes must be part of the FDA’s strategy for addressing the devastating, addiction crisis that is threatening American families,” said Gottlieb.
Under this proposed FDA initiative, the previous August 8th, 2018, PMTA (Premarket Tobacco Application) deadline would be revised.
As stated by the FDA:
Under expected revised timelines, applications for newly–regulated combustible products, such as cigars, pipe tobacco and hookah, premarket tobacco applications would be submitted by August 8th, 2021. Applications for non-combustible products such as ENDS or e-cigarettes would be submitted by August 8th, 2022.
Interesting times ahead for the vaping industry.
– If you would like to read today’s FDA Press Announcement in its entirety
click here. –