Hey, vape fans! As you have seen lately, we are bringing on a lot of third party vendors to our site. To get you more familiar with our new e-juice, we are interviewing Dave Morris from Vape Gravy! Check out some insights from Vape Gravy:
DM: I first heard about vaping from my roommate, many years ago. I had been talking to him about how I was trying to quit smoking, and how the gum and patches didn’t work for me. I’ve always been fascinated by new technology, so when I heard about a smokeless nicotine delivery system, I was absolutely on board. There were no stores in my hometown that sold them at the time, so I had to order one online. I heard about Mt Baker Vapor in a similar way, actually. Several months after I started vaping, a brick-and-mortar store finally showed up about fifteen miles away from me, so I headed down there. Putting it nicely, their juice was terrible. The employee at the store saw the look on my face when I tried it and said something along the lines of ‘Yeah, I know. Have you tried Mt. Baker’s juice?’
I placed my first order that day and continued shopping with Mt Baker Vapor regularly, up until the time I started making my own juice.
DM: It was a total accident, actually. I started mixing my own juice as a hobby, and letting my friends try recipes when I felt like they were “done.” They all loved it, and asked me to make them some, too. They would cover the cost of their juice as well as mine, so I was happy to oblige them. After a while, I’d start getting phone calls from friends of friends who had tried their bottles and wanted their own. Again, I was happy to do it. Several of my friends play in bands in town, so I’d go to their shows and set up a little card table and sell juice out of the venues. I bought a few hundred little Ego pens from a Chinese manufacturer at a price that allowed me to give them away with a bottle purchase, so I could also capitalize on the smokers at the shows. Then, all of a sudden, I was getting calls and Facebook messages from people who told me they were referred to me by people that I didn’t know, and that’s when I decided it was time to do it right: I pooled some money together, found a GREAT lab, had some labels designed, and consolidated my flavors to a reasonable level. I’ve always been a huge fan of the local music scene here in Arizona, so I decided to take the opportunity to sponsor all my favorite bands, name my flavors after them, and put their logos on my bottles instead of my own logo. The bands were all stoked about it, I was stoked about it, and the fans were stoked about it. Then I started bringing samples to the vape shops around town, they were stoked about it as well, since it meant they could connect with a whole different customer base than what all the shops were currently battling each other for.
MBV: How do you see your business in the future?
DM: Simply put, bigger and better. Everything we’re doing seems to be working really well, so we’re just gonna keep moving in the same direction. Now that we’re moving enough bottles that we have some capital to work with, we’ve been working more aggressively on targeting current smokers. We also just threw our first concert featuring all bands that I sponsor, and it was a huge success. We were planning for three to four hundred people in the door, and ended up with over eight hundred and fifty! We were also overjoyed at how many vapers showed up that had never been to a local show before (as well as how many regulars I had seen at shows before that) that took the opportunity to come up to me and say, ‘Ok, I’ve been seeing you doing this for over a year now, and I think I’m ready to quit smoking.’ We already have another show scheduled for August, and we’re working on getting some national acts to headline it. We’ve also been speaking with several national acts about sponsorship and getting their logo on some of our bottles, so stay tuned for that coming up soon! Aside from that, we’ve been getting more into the advocacy and charity sides of the industry. We’ve been working with a great charity called Vape A Vet Project, whose sole purpose for existing is to help veterans and active duty military folks transition from cigarettes to vaping. Next year, we hope to spend most of our time on the road. We’re setting up a four-month nationwide tour that will not only help the bands we work with (spreading their music across the country), but it’ll be a great opportunity for us to get our juice into shops nationwide as well. We’ve also got some exciting partnerships with some other organizations coming up soon that we’re all really excited for!
There you have it vape fans! This is Dave Morris’s story of how Vape Gravy came about and where they want to see themselves in the future! They are an awesome set of people! Be sure to check out Vape Gravy’s Facebook page, give them a like, and buy the whole line of juice!