We Market to Adults, Not Teenagers
A 2017 Vaper Preference Survey found that an overwhelming majority of consumers who use vaping products are former smokers. Hon Lik, the man credited for having invented the modern electronic cigarettes back in 1966, was a lifelong smoker. Many, if not most, electronic cigarette companies and manufacturers were/are owned by former smokers. Fully aware of how smoking can adversely affect health, it only makes sense that vaping products would be marketed to rid an adult smoker of their habit — not to entice teenagers. Vaping has always been about harm reduction, first and foremost. We market to adults, not teenagers.
Fear Mongering Helps No One
Major health organizations such as the American Cancer Society and Public Health England have issued public statements advocating electronic cigarettes as a better alternative to smoking. Yet, a vast array of agenda-driven media outlets continue to use fear mongering tactics to paint a completely false narrative on the subject.
NBC recently published an article on their health page entitled— Teens inhale cancer-causing chemicals in e-cigarettes. SPOILER ALERT: this article, like many of those before — and undoubtedly sure to come — is just another dangerous attempt to redirect attention.
What The Article Says About Electronic Cigarettes
The article starts off by associating smoking with vaping. It reads:
“Smoking e-cigarettes delivers cancer-causing chemicals that get into the body— and popular fruity flavors appear to be the worst, researchers reported.”
Smoking and vaping are two quite different things. See here.
Virtually without pause, the article goes on to say:
“…teenagers who try vaping may be poisoning themselves with many of the same chemicals that make traditional cigarettes so.”
Are Adults Immune… or…
What about adults? Again, if we must, vaping was a tool designed to help smokers quit. Not to entice teenagers to pick up a needless habit. But, what about sweet e-juice flavors? Don’t they entice teenagers to vape? Actually, that doesn’t seem to be the case. In fact, it is the sweet flavors that the elderly prefer as their flavor senses dwindle. You can read all about it here.
The article goes on to cite a study conducted by Dr. Mark Rubinstein, of UCSF’s Division of Adolescent Medicine, in which three group of teenagers: vapers, smokers and vapers, and teens who do not smoke or vape, had their fluids tested. Urine and saliva were tested and the results were startling — or should we say — exactly what the vaping community has known all along? Those who used both types of cigarettes had significantly higher levels of chemicals compared to those who use neither product. Again, advocates of electronic cigarettes market their products as a better alternative to smoking, not breathing.
Keep Calm, Vape On
In conclusion, the article continues its inflammatory rhetoric by rebirthing the “popcorn lung” claim. They reignite the acrylamide controversy and re-reference diacetyl as a cancer-causing chemical prevalent in e-cigarettes. It should be noted that the article fails to explain in any detail the harmful impact of combustible cigarettes. Instead, the focus is solely on teenage vapers.
Especially relevant: Last Week’s Truth Tuesday
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