Meet Mt. Baker Vapor – Jamison Land AKA Beefcake the Mighty

I’m Jamison Land AKA Beefcake the Mighty of GWAR. I’m proudly from Louisville, KY, and also a proud resident of Richmond, VA. I started smoking when I was 17 years old. Why? I have no idea. I remember being anti-smoking and actually hating it. My mother smoked and I was constantly harping at her to quit. But, some of my good friends smoked, and I guess you just try stuff out when you’re a teen. Next thing I know, I’m a full time smoker.


A few years ago I was in the band The Burial and my bassist, Justin McClure had started vaping. He made his own mods from random radio shack bits. They kinda looked like a cool old plastic pager with a button that lit up, and a carto tank. I tried using the carto tank, but it was so bad and just kept leaking e-liquid into my mouth. So, I kept smoking at that point. Soon after, GWAR was without a bassist after the last European tour. I had been a longtime friend and short time roommate to two of the band members, and when they needed a bass player they called me. I had not actually played the bass before, professionally, but I was a guitarist and they both have strings. Couldn’t be that different, right?

My GWAR fans actually introduced me to Mt. Baker Vapor. There is actually a heated debate on who introduced me, and it’s a bit of a tie between Mr. Jake Milliron and the famous Lonny Amendolea. F-U Lonny 🙂 Two years ago I took all the money that I had in the budget for cigarettes that month and dropped it all on vape supplies. I bought an ego battery and e-juice that was 36mg of nicotine. I was vibrating and getting the nicotine buzz you experience when you first start smoking. I didn’t stay on that mg for long, it was too much. At that point, since the budget was gone, I couldn’t have bought cigarettes even if I wanted to, but I never felt the urge. I haven’t touched a cigarette since. Vaping is way cheaper and I believe it lowers your chances of getting cancer.

Being a customer of Mt. Baker Vapor I sent an email asking if they ever considered sponsoring bands, and if they would be interested in sponsoring GWAR. The Marketing Manager Michael was very familiar with GWAR, we instantly clicked and started brainstorming on how to make this partnership awesome.  I truly think that MBV is the top vapor company around. GWAR’s and my own personal relationship with them has been a dream come true. We are a powerhouse team, and I think our customers will agree. There is no pretension with MBV, and they don’t try to milk their customers for all they can get away with. I love working with them, they are truly a class act!

I was able to use vaping as a smoking cessation product. When I was a smoker I would hack, cough and have a scratchy and hoarse voice often. I also got sick quite a bit, especially on tour (a tour bus is a rolling germ factory….13 people on a GWAR bus). Now that I vape I don’t get sick as often, and I get better much faster. I suppose vaping could be looked on as a vice, but not as a public health risk. As long as you’re not a vapehole, blowing clouds all over people all the time. I get frustrated that people are so anti-smoking that they lump our products in the same boat, simply because it visually resembles cigarette smoke. It’s so crazy, I’ve been in a club that has smoke machines pouring all over the dance floor, and have been asked not to vape inside. Do they not realize it’s the same material coming out of your fog machine that’s coming out of my vape, except in a way smaller dose? But most of them don’t even have this information. Honestly, if you ban vaping indoors, then you should ban smoke machines or it’s just hypocritical.

As a performer, I was asked how I felt about those who believe that promoting vaping is renormalizing smoking and promoting vaping in underage non-smokers. I can’t see that at all. There isn’t any marketing targeting youth with what we do. The vape industry is pretty organic when you consider all the companies that are not associated with big tobacco. Small companies just doing business for the vape enthusiast. Most vapers know that big tobacco vape products are a joke.

Bottom line, vaping saves lives. One of the most rewarding aspects of my career with GWAR and Mt. Baker Vapor is getting messages from people telling me how I helped change their lives by finally quitting smoking. I get them all the time and I’m very proud. Our industry is reducing healthcare costs by the millions every day. As for legislation, we should be getting praise for helping people who have tried dozens of times, only to fail. I tried to quit cold turkey, the patch, the gum, and even medication. None of it worked, vaping did. I quit smoking with the help of vaping in one day. Two packs a day to zero. This is the real deal, this is the future.

Something to think about:

Big Tobacco has a history of marketing and selling to children, not the organic vape shops that are just offering a smoking alternative to vape enthusiasts. We should not be lumped in with them.

Tim Mechling

Tim is Mt Baker Vapor's resident creative weirdo. He writes, composes music, draws, designs, produces podcasts, investigates, and blows the trumpet for the Common Man.

  • Chuck says:

    I will be using a pic of you in my nursing home’s Sunday Bulletin, under the heading “Vaping Saves Lives,” and I’ll quote your final words: ” I tried to quit cold turkey, the patch, the gum, and even medication. None of it worked, vaping did. I quit smoking with the help of vaping in one day. Two packs a day to zero. This is the real deal, this is the future.” Your genius extends to your use of language.

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