Meet MBV- Sales and Marketing Director John Sanders

As our company and brand continues to grow, we’ve brought on some experts, gurus, movers, and shakers. We’re excited to welcome John Sanders to the Mt Baker Vapor family! Here is a brief interview with John Sanders:

MBV: It seems like you’ve had a very diverse professional background. Could you give us a summary of your pre-MBV career?  

JS: After completing my MBA at UCLA, I started a fifteen-year career with Procter & Gamble in Sales & Marketing.  At P&G, I learned that the customer ALWAYS comes first, and ALL plans must be centered with our customers.   By embracing this principle, I was able to create plans with brilliant brand managers and the biggest and best retailers in the world.   During my tenure with P&G, I traveled around the world, living everywhere from LA to Cincinnati to Sydney, Australia to Northwest Arkansas (the home of Walmart), all the while meeting the needs of millions of customers.   During my past five years, I was Vice President of Sales for Central Garden & Pet, working to meet the needs of pet parents across the nation.

MBV: What first attracted you to the vapor industry?   

JS: The vapor industry has been everything I have dreamed it would be.  In this rapidly-evolving industry, the playing field is constantly changing, with opportunities (and challenges) evolving every day!   I see how vaping has positively changed so many lives, in such a short period of time.  It’s amazing – in six short years, vaping has evolved into a $2.5 billion industry, impacting millions of people everyday.   While the industry is under more pressure than ever, Mt Baker Vapor will continue to thrive by developing the best flavors at the best value.   Our customers will ALWAYS come first.

MBV: What was your first impression of Mt. Baker Vapor, and what do you like about this industry?  

JS: Mt Baker Vapor is a good company, on the way to great.  With a changing landscape, Mt Baker Vapor is rapidly evolving to better meet the needs of vapers.  Proudly, we are in the process of significantly improving our already market-leading products, with improved/consistent formulas, pre-steeped e liquids, and improved packaging.   All while still delivering the best value in the industry.  Stay tuned for meaningful innovation coming from Mt Baker Vapor.

MBV: Where do you see the vapor industry in five yearsIn twenty years?  

JS: With the vaping industry under unprecedented pressures, I know that the industry will not only survive but thrive in this challenging new environment.   Vapers are survivors, and we will overcome.   As we chart our path forward at Mt Baker Vapor, we are preparing for the future and poised to continue growing with the best juices at the best value in the industry.  Together, we will win!

MBV: Do you have any closing thoughts for the vapers out there?  

JS: Stay Strong!  Our best days are still ahead!


I’d like to extend a warm thank you to John Sanders for taking the time to introduce himself. Be sure to do everything you can to make John Sanders feel welcome and appreciated. He is poised to launch Mt Baker Vapor into a brave new era!

Tim Mechling

Tim is Mt Baker Vapor's resident creative weirdo. He writes, composes music, draws, designs, produces podcasts, investigates, and blows the trumpet for the Common Man.