Heat, not burn?
Could the FDA rule change push smokers to vaping?
If you are new to vaping, all you need to know is that e-cigarettes heat liquid nicotine, which then becomes vapor. They don’t contain carbon monoxide and tar, which are just some of the many chemicals in cigarettes that can severely compromise a person’s health.
According to the U.K. Centre for Tobacco and Alcohol studies, E-cigarettes are about 95 percent safer than smoked tobacco. With cigarette smoking being the leading cause of preventable disease and death in the US, it’s rather surprising that 36.5 million of adults in the US still currently smoke cigarettes.
But all that could change here soon.
Last month, the FDA announced plans to roll out new comprehensive measures for tobacco and nicotine regulation. With the cigarettes accounting for more than 480,000 deaths in the United States, a figure based on CDC statistic, the purpose of the new plan will be to serve as a road-map to better protect children and significantly decrease tobacco-related disease and death.
Shortly following last month’s FDA announcement, Altria Group Inc. and British American Tobacco, two of the largest cigarette sellers in the U.S., posted their largest single-day drop in sales since the recession. A sign that has consumers and investors believing that the impending change in FDA regulation could push cigarette users to put down their tobacco sticks and take up vape gizmos that resemble digital tape recorders, instead.
The word on the street is that the new FDA initiative may upend the $130 billion America tobacco industry, which will most likely ignite a legal firestorm in Washington and push the cigarette companies to get creative in developing products that rely less on burning carcinogenic tobacco and more on delivering calculated doses of nicotine through cleaner vapor.
So, could the FDA rule change really push smokers to vaping? What are your thoughts on this potential major shift in behavior?