A Possible Change of Heart?

In a 1789 letter to Jean-Baptiste Leroy, Benjamin Franklin so eloquently wrote,

“In this world, nothing can be said to be certain, except death, taxes… and a flip-flop mentality on the part of the FDA.”

How could one of the seven Founding Fathers of the United States have known that the FDA; a federal agency under the jurisdiction of the U.S. Department of Health and Human Services would have a change of heart and publish an Advance Notice of Proposed Rulemaking or ANPRM (a document that an agency may choose to issue before it is ready to issue a Notice of Proposed Rulemaking) titled, “Kid-Appealing Flavors in Tobacco Products; Request for Information?”

Answer: he didn’t. That last bit was added for comic relief.

The FDA did not come into existence until 1906, more than 116 years after the political theorist and elder statesman’s death. Earlier preceding agencies were the Food, Drug, and Insecticide Administration (July 1927 to July 1930) the Bureau of Chemistry, USDA (July 1901 through July 2927) and the Division of Chemistry which was established in 1862.

According to the abstract contained within the ANPRM— the Office of Information and Regulatory Affairs is seeking:

“Information on how it might regulate flavors in tobacco products to limit appeal to youth while taking into account the potential role that flavors may play in helping some users transition away from combustible products.”

Yes – we are back on the flavor agenda, yet again, as if we never left.

According to the ANPRM abstract:

“Evidence shows that flavored tobacco products, especially those that are sweet or are described with terms attractive to kids, appeal to youth and also shows that youth may be more likely to initiate tobacco use with such products. Evidence also shows that the presence of flavors in some non-combustible tobacco products may play a role in helping some tobacco users transition away from combusted tobacco products, which are likely the most harmful currently marketed form of nicotine delivery for an individual user.”

While the briefing sparingly mentions the benefits of flavored e-liquids, it clearly lays blame on flavored e-liquids as the impetus for teens taking up smoking.

According to Churnmag.com,

“This isn’t the real story. Very few peer-review articles have indicated a clear connection between vaping flavors and teens picking up vaping. In fact, several studies have shown that the vast majority of teenage vapers had previously been smokers, which tells us that flavored e-liquids are not really putting the youth at risk. If anything, it’s helping them in the same way that it is currently helping adult smokers quit their habit of cigarette use.”

While this current publication is merely a draft, it seems the FDA is now looking to shift the discussion away from the outright banning of vaping and vape products, and instead toward the banning of e-liquid flavors.

For more unbiased information concerning flavored e-liquids, see our past blog titled, Flavor Sensitivity.

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Andrew Figgs

Photography Major from Western Washington University . I joined MBV back in December 2014 and am happy to be working in an industry focused on helping others.

  • Kristin says:

    Nice article

  • evan says:

    yeah, let’s have everyone vape on “tobacco” flavor ejuice! That will cause riots!! Haha. I love my extreme ice and i hope it never gets banned!

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