If you were watching television on Monday night, you might have seen a troubling commercial. The Arizona Department of Health Services launched a campaign called “Vape is a Lie,” intended to frighten the public away from vaping. Let’s tear this ad apart, piece by stupid piece.
Here is the ad, and try not to roll your eyes too hard:
Before I get into this, I’d like to smugly point out the dislike-to-like ratio on the YouTube page, along with the hilarious (and menacing) comments from Russian vapers. Alright, let’s get to the heat of the meat:
Anyone who has spent any time mixing e liquid knows this dystopian Willy-Wonka-meets-Upton-Sinclair factory is a farce. Crimson propylene glycol forming a communal slurry with neon purple nicotine in a sewer trough? Please.
Alright, it’s a CGI cartoon, I can suspend my disbelief. But not when a state tax dollars are pouring into smearing a budding industry that has potential to change the world for the better.
Look at this inspired conception of the standard vape factory:
I don’t even need to touch this one.
The Pulitzer-worthy script reads as follows:
Cigarettes, e-cigs, and vapes have a lot in common. They’re all filled with nicotine and other dangerous chemicals. So you’re sure to get addicted, and you’re sure to lose!
All the while, impressionable children have vapes materializing in their hands, and by the last line, a sickly alternative youth evaporates in a puff of vapor.
Let’s talk about “nicotine and other dangerous chemicals.” You know what else has nicotine, and dangerous chemicals in it? Tomatoes. Just because products have common ingredients does not make them the same product. Is Coca-Cola the same as dark chocolate, since both contain caffeine? Of course not. You must consider more variables, like chemical makeup, means of ingestion, dosage, and human absorption, among countless others.
Notably, Public Health England found vaping to be 95% less harmful than tobacco smoking. Lumping vaping in with smoking is an unscientific overgeneralization that disregards independent research. This ad seeks to throw the baby out with the bathwater.
This ad is clearly aimed at a younger demographic. In the ABOUT section of its YouTube page, it states, The Vape is a Lie campaign teaches Arizona youth that many of the same dangerous chemicals found in traditional tobacco products are also found in e-cigarettes. Since the vapers featured are all children and teens, with bright colors/animation, a childish narrator, and a less-than-subtle Portal reference for a title, the intended audience is pretty obvious.
Maybe someone should tell Arizona Department of Health Services that 82% of current vapers are ex-smokers. Any vape company that actively markets to children is morally bankrupt, and likely to get shut down. Mt Baker Vapor has a strict no-sales-to-minors policy. All states are banned from selling e-liquid to minors, so why would a vape company market to them?
Who Funds This?
Any time a smear campaign is launched against vaping, I immediately wonder where the money comes from. Is it truly concerned parents and community members, hosting fundraising bake sales? A coalition of good-samaritan doctors, trembling at the prospect of people vaping?
When it comes to tobacco, drugs, healthcare, and taxation, there is a lot of money moving hands. According to Transform Tobacco, the government has collected more than 28 billion dollars this year from smokers in America. Where is that 28 billion dollars going? There is little to no transparency with the allocation of these funds. Here’s a relevant story from NPR on post-Master Tobacco Settlement spending: 15 Years Later, Where Did All The Cigarette Money Go?
In my humble opinion, Arizona Department of Health Services should spend their money on curing diseases. Instead, they’ve chosen to attack a fledgling American industry, under the same old “THINK OF THE CHILDREN” alarmism.
Perhaps someone should make a cute video about the retched factory of corrupt government spending, and the millions of confirmed kills these bureaucrats have racked up over the decades.
The views and opinions expressed on this article are solely those of the original author. These views and opinions do not necessarily represent those of Mt. Baker Vapor LLC, and/or any/all contributors to this show. This blog is intended for persons over the age of 18 years old due to the subject matter.