Anytime a new technology catches on, you can expect a contrarian knee-jerk from the public. Every action has an equal and opposite reaction, after all. Since the genesis of electronic cigarettes, we’ve seen alarmist vaping myths spread like disease. The following are the fruits of alarmist propoganda, myths that need to die before they kill this benevolent industry:
1. Vaping is marketed to children.
Marketing vaping products is uncharted territory, and advertising a, say, sugary cereal flavor to adults is a strange new challenge. As the industry develops, so too shall the marketing. Flavor is appreciated at any age, and who is to say a full-grown man or woman shouldn’t like the taste of bubblegum? Should we get rid of all adult products because a child might illegitimately get to them? Should we eradicate cars, alcohol, rated-R movies, heavy machinery, and mature video games? Of course not. These are all enormous industries whose collapse would mean an apocalyptic day for the economy. The “think of the children” argument is ludicrous when you consider how many products are intended for adults.
2. The vaping industry is owned by big tobacco.
Big tobacco has dipped its hideous, engorged toe into the electronic cigarette industry. R.J. Reynolds, Lorillard, and Altria (the biggest of big tobacco) own brands like Blu, NJOY, and Vuse. However, big tobacco is at war with the rest of the vaping world. It should be noted that the vast majority of big tobacco’s vape products are reserved to the “cigalike” products sold at gas stations and convenience stores. Sales of e-liquid and advanced e-cigarettes have taken the lion’s share of the industry away from big tobacco. In light of this, tobacco behemoths have turned to the federal government for aid against the rest of us, pushing aggressive legislation to choke out our beloved industry. As the vaping spreads, smoking is poised to wane and wither. Big tobacco will not work against their own interests.
3. No one knows what’s in E-Juice.
The makeup of e-juice is simple: propylene glycol, vegetable glycerine, liquid nicotine, and flavoring. Pointed bunk-science has done “studies” in which ridiculous, un-vapable temperatures produce undesirable byproducts. Antifreeze and e-juice have one common ingredient: propylene glycol. Propylene glycol is found throughout the American diet, and has been determined to be safe for human consumption by the FDA. Experts have claimed that the solitary chemical of nicotine is about as dangerous as caffeine, the world’s most widely-used drug. It is the accompanied chemical cocktail in tobacco-smoking that kills. Compared to traditional cigarettes, the composition of e-juice is much simpler.
4. Second hand vape = Second hand smoke.
Second-hand smoke is bad for humans. Experts say second-hand vapor is all but harmless. Smoke exposes bystanders to an intrusive, literally sickening miasma, whereas vaping produces a dissipating and beauteous mist. Most people prefer the smell of vapor–a stroll through a smoky casino can be nauseating, while a vapor-foggy room might smell like a dream of spring. Indoor vaping is allowed at the discretion of the host. There are rules, written and unwritten, to the etiquette of vaping. Vaping is not the advent of some anarchic, hellish dystopia. It is the cleansing of a filthy societal habit.
5. The vaping industry needs regulation.
You’d be amazed at how often the phrase “wild west” comes up when folks discuss the vaping business. Three or four years in this arena means veteran status. The business is so young that regulation has not caught up with the profits; the wheels of bureaucracy move at a glacial pace. To ensure customer loyalty and safety for the populace, the vaping industry has turned to self-regulation. At MBV, we have implemented childproof packaging and avoided cartoonish packaging without anyone telling us to. Recently, other companies in the industry have stepped forward and agreed to do the same. Federal regulation may be an inevitability, but in the meantime the industry will be vigilant to keep the business alive.
Something to think about:
What other vaping myths have you heard since vaping went mainstream?