The comment period for U.S. citizens to give their testimonies to the Federal Drug Administration’s on their impending regulations is over. What this means for us as an industry is we now get to hurry up and wait and see how we are going to be regulated. In some ways, this can help the industry, but on the more scary side, these regulations could be devastating.
Perhaps with perfect regulation, we will simply have to adapt to rules the independent e-cig industry already agrees with; the rules include things like no sales to minors, not advertising on television, not sponsoring events catering to children. Overall, regulations against actually marketing to children are rules we agree with.
However, over regulation is something the independent industry does and should be afraid of. Restricting flavors, which has been shown to actually help people quit smoking. One of the many talking points the anti-vaping community is that enjoyable flavors are simply illusions to lure young folks into vaping. Also any kind of gift or free sample would be off the table. The entire industry, when it comes to vape conventions would be different. So far as to not allow vaping. A vape convention with no vaping would be interesting.
What can you do?
Well unless you work for the FDA and can directly influence the regulations, not a whole lot. However, we can all adapt and be the regulations we want to see. Here are some general ideas on vaping around none vapers.
Vaping is an extremely visual habit and when it becomes a hobby can be even more of a spectacle. Whether the mod you are using is a simple ego or a iTaste 134, people see these mods and immediately form their opinions on vaping.
As a community we can take steps to make more of these opinions positive rather than negative. The biggest and most effective way to make sure vaping remains in the positive spotlight is not to be a person who blows huge clouds of vapor wherever they are.
Cloud chasing is a competitive activity among vapers, they compete to see who can create the largest clouds. For those who partake it’s a great activity, but for everyday street activity or a bar that allows vaping, the general public seems to consider it rude.
Be aware of where your vapor goes. The community knows what the e-juices are made of while the general public is committed to believing e-cigs to be death. The public seems to equate vapor with smoke and may get offended by smelling, tasting or even feeling it in the area.
Staying positive and acting accordingly will help us with the regulation battle.