“Don’t Vape Your Health Away”
“The fading vape culture”
“Smoke Screen”
“E-cigarettes with more nicotine may make teens vape more”
“Vaping controversy still hazy”
“School closes bathrooms to combat vaping”

The aforementioned were just some of the headlines trending online today. Article after article of the same stagnant rhetoric disseminated to the masses in order to maintain fear and abate change. While reading, I realized that each author wrote in a way that highlighted the perceived ills of vaping, while completely ignoring the scientific facts.

I don’t know, but at times I image the vape industry as a beautifully majestic winged creature trapped inside a cage; presided over by some dark, faceless force, determined to see that it never fully spreads its wings.

Dark, yes. But why is change so hard for some?

One of my favorite quotes is from the book, Flight of The Buffalo, written by James A. Belasco. The quote says:

“Change is hard because people overestimate the value of what they have—and underestimate the value of what they may gain by giving that up.”

Make no mistake about it, change is not easy. It’s quite difficult in fact. I believe the greater part of humanity knows this to be true. To release old notions in order to make room for new possibilities means that we have to venture out of our comfort zones. Oftentimes, the mere mention of the word change is met with heavy breaths, lowered eyes and splitting headaches.

But why is change really so hard?

Psychology Today, an online source dedicated to shedding light on the very things that make us humans tick, says:

“We often find ourselves resisting change, perhaps because of the perceived risk or fear associated with it. This resistance can be seen in the student who always finds himself or herself procrastinating, the ten-year smoker who keeps having one more cigarette, or the overly stressed boss who continues to add more work to his plate.”

I myself resist change on a daily basis because I fear that whatever change brings won’t match the level of satisfaction I presently enjoy.

Psychologist, James Prochaska, a Professor of Psychology and director of the Cancer Prevention Research Center at the University of Rhode Island believes that we find ourselves averse to change as a result of our perception of change. Behavioral change is rarely a discrete or single event: however, we tend to view in in such a way., an online collection of blog posts dedicated to improving personal life and productivity states two main reason why we don’t like change:

  •  – Something new: Potential danger (not to survive or mate)
  •  – Something new: More effort to adjust and learn (more struggle, more stress)

Change is different. It’s new. It can be scary and exciting all at the same time. But it’s necessary.

The famous Italian historian and philosopher, Niccolo Machiavelli once said:

“There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.”

I believe Machiavelli’s words perfectly illustrate the struggle of the vaping industry.

I’ll just leave that there.

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Copywriter at Mt Baker Vapor
Copywriter - I don't copy write; I write copy right.

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