Don’t Ring in The New Year Bitter

What beverage will you most likely enjoy during your New Year's Eve festivities?
The morning after your long night out on the town, will you drink black coffee to quell your hangover, or candied coffee (loaded with all types of creamers, flavorings, and sugar)?
Do you prefer dark chocolate or milk chocolate?

While there are no right or wrong answers to the questioned posed, a new study finds that what you consume might say much more about yourself than you previously thought.

According to a recent article published in the Daily News, researchers at Innsbruck University in Austria, have found that people who enjoy bitter flavors like gin and tonic, black coffee and dark chocolate are more prone to “Machiavellianism, psychoticism, and narcissism.” And that’s just to name a few disturbing personality traits.

Nearly 1000 men and woman were surveyed and asked to gauge their emotional stability following the consumption of sour, salty and bitter foods. The study showed that, “Superstasting, having a high sensitivity to bitter compounds, has been consistently linked to increased emotionality in humans and rats.

“Bitter taste experiences were shown to elicit harsher moral judgments and interpersonal hostility.”

Takeaway: sweets will ruin your teeth, but bitterness could kill you. Literally.

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Copywriter at Mt Baker Vapor
Copywriter - I don't copy write; I write copy right.

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